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Common Use Arrangement (CUA) RFT15907

Campaign Advertising Guidelines

These Policies operate from the understanding that advertising and communications have a clear role to assist in the efficient and effective pursuit of public policy goals. The Government generally has the obligation to inform Western Australians about their rights, duties, responsibilities and entitlements. The Government also has the responsibility of ensuring equity, fairness, appropriateness and accountability in all of its communications with Western Australians.

These policies represent basic principles that should be observed by all Government agencies in the planning, development and ongoing management of Government communications, and apply in addition to any applicable statutory requirements relating to broadcasts of political matter or advertising of electoral material.

Please click the links below to view the Advertising Policy:

Government Advertising Policies:

Guidelines for Government of Western Australia Advertising and Communications

Authorisation of Television and Radio Commercials Policy

Campaign Advertising Approval Process

Campaign Advertising Approval Application Under $40,000

Campaign Advertising Approval Application Over $40,000

CUA Circ 10 - Advertising 150409

Chart of the Western Australian Government